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THE AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE / TERRY O'REILLY & MIKE TENNANT

By: Contributor(s): Publisher: Berkeley, California : Counterpoint ; 2009Copyright date: ©2009Description: xxvii, 324 pages : 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781582437248
Subject(s): DDC classification:
  • 23 306.34
Contents:
Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
Summary: Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
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Includes index

Includes bibliographical pages : 301-303

Clutter --
Breaking the contract --
The rise and fall and rise of branded entertainment -- Persuading yoots --
The youtube revolution --
Guerrillas in our midst -- the lesson of Clark Gable's undershirt --
The language of persuasion --
A sense of persuasion -- The human face of persuasion --
The long and short of it --
The wall of cynicism.

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.

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