THE AGE OF PERSUASION :
O'Reilly, Terry, 1959-
THE AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE / TERRY O'REILLY & MIKE TENNANT - xxvii, 324 pages : 23 cm
Includes index
Includes bibliographical pages : 301-303
Clutter --
Breaking the contract --
The rise and fall and rise of branded entertainment -- Persuading yoots --
The youtube revolution --
Guerrillas in our midst -- the lesson of Clark Gable's undershirt --
The language of persuasion --
A sense of persuasion -- The human face of persuasion --
The long and short of it --
The wall of cynicism.
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
9781582437248 RM66.90
Advertising --Social aspects
Marketing --Social aspects
Mass media and culture
306.34
THE AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE / TERRY O'REILLY & MIKE TENNANT - xxvii, 324 pages : 23 cm
Includes index
Includes bibliographical pages : 301-303
Clutter --
Breaking the contract --
The rise and fall and rise of branded entertainment -- Persuading yoots --
The youtube revolution --
Guerrillas in our midst -- the lesson of Clark Gable's undershirt --
The language of persuasion --
A sense of persuasion -- The human face of persuasion --
The long and short of it --
The wall of cynicism.
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
9781582437248 RM66.90
Advertising --Social aspects
Marketing --Social aspects
Mass media and culture
306.34