THE AGE OF PERSUASION : (Record no. 182988)

MARC details
000 -LEADER
fixed length control field 01639nam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210328102510.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210328t20092009cau e 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781582437248
Terms of availability RM66.90
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rd
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 306.34
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 306.34
Feature heading ORE
Feature heading G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Reilly, Terry,
Dates associated with a name 1959-
Relator term author.
245 10 - TITLE STATEMENT
Title THE AGE OF PERSUASION :
Remainder of title HOW MARKETING ATE OUR CULTURE /
Statement of responsibility, etc. TERRY O'REILLY & MIKE TENNANT
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Berkeley, California :
Name of producer, publisher, distributor, manufacturer Counterpoint ;
Date of production, publication, distribution, manufacture, or copyright notice 2009
Date of production, publication, distribution, manufacture, or copyright notice ©2009
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 324 pages :
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical pages : 301-303
505 ## - FORMATTED CONTENTS NOTE
Title Clutter --<br/>
-- Breaking the contract --<br/>
-- The rise and fall and rise of branded entertainment --
-- Persuading yoots --<br/>
-- The youtube revolution --<br/>
-- Guerrillas in our midst --
-- the lesson of Clark Gable's undershirt --<br/>
-- The language of persuasion --<br/>
-- A sense of persuasion --
-- The human face of persuasion --<br/>
-- The long and short of it --<br/>
-- The wall of cynicism.
520 ## - SUMMARY, ETC.
Summary, etc. Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Social aspects
Topical term or geographic name entry element Marketing
Form subdivision Social aspects
Topical term or geographic name entry element Mass media and culture
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tennant, Mike
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
Withdrawn   Perpustakaan Alor Setar Pinjaman Dewasa 26/04/2021 306.34 ORE A01686822 26/04/2021 Book