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YOU CAN'T MARKET MANURE AT LUNCH TIME : AND OTHER LESSONS FROM THE FOOD INDUSTRY FOR CREATING A MORE SUSTAINABLE COMPANY / MAISIE GANZLER

By: Publisher: Boston, Massachusetts : Harvard Business Review Press, [2023]Description: x, 252 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781647825676
Subject(s): DDC classification:
  • 23 338.190688
Contents:
Introduction -- How to pick your battles -- How to make sustainability your mission (literally) -- How to make meaningful change -- How to fix it when you fall short -- How to tell your story -- Conclusion.
Summary: "Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"-- Provided by publisher
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Perpustakaan Alor Setar Pinjaman Dewasa 338.190688 GAN (Browse shelf(Opens below)) Available A01900649
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 338.190688 GAN (Browse shelf(Opens below)) Available A01900650

Includes index.

Introduction --
How to pick your battles --
How to make sustainability your mission (literally) --
How to make meaningful change --
How to fix it when you fall short --
How to tell your story --
Conclusion.

"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"-- Provided by publisher

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