YOU CAN'T MARKET MANURE AT LUNCH TIME : (Record no. 202759)

MARC details
000 -LEADER
fixed length control field 02676nam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260118115912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260118s2023 mau erb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781647825676
Terms of availability RM 141.00
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 338.190688
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 338.190688
Feature heading GAN
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ganzler, Maisie,
Relator term author.
245 10 - TITLE STATEMENT
Title YOU CAN'T MARKET MANURE AT LUNCH TIME :
Remainder of title AND OTHER LESSONS FROM THE FOOD INDUSTRY FOR CREATING A MORE SUSTAINABLE COMPANY /
Statement of responsibility, etc. MAISIE GANZLER
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer Harvard Business Review Press,
Date of production, publication, distribution, manufacture, or copyright notice [2023]
300 ## - PHYSICAL DESCRIPTION
Extent x, 252 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Title Introduction --<br/>
-- How to pick your battles --<br/>
-- How to make sustainability your mission (literally) --<br/>
-- How to make meaningful change --<br/>
-- How to fix it when you fall short --<br/>
-- How to tell your story --<br/>
-- Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc. "Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"--
Assigning source Provided by publisher
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Farm produce
General subdivision Marketing
Topical term or geographic name entry element Food industry and trade
Topical term or geographic name entry element Sustainable development
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
Edaran   Perpustakaan Alor Setar Pinjaman Dewasa 21/01/2026   338.190688 GAN A01900649 21/01/2026 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 21/01/2026   338.190688 GAN A01900650 21/01/2026 Book
    Perpustakaan Kulim Pinjaman Dewasa 21/01/2026   338.190688 GAN A01900651 21/01/2026 Book