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Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit

By: Contributor(s): Publisher: Upper Saddle River, New Jersey : Prentice Hall, an imprint of Pearson Education Inc., 2010Copyright date: ©2010Edition: TENTH EDITION; Global EditionDescription: 592 pages : colour illustrations, colour photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780137006700
Subject(s): DDC classification:
  • 23 658.8342
Contents:
Part one. Introduction -- Part two. The consumer as an individual -- Part three. Consumers in their social and cultural settings -- Part four. The consumer's decision-making process and ethical dimensions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Perpustakaan Alor Setar Pinjaman Dewasa 658.8342 SCH (Browse shelf(Opens below)) H051775 Available A00748775

Includes bibliographical references and index

Part one. Introduction --
Part two. The consumer as an individual --
Part three. Consumers in their social and cultural settings --
Part four. The consumer's decision-making process and ethical dimensions.

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