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Consumer Behavior /

Schiffman, Leon G.,

Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit - TENTH EDITION Global Edition - 592 pages : colour illustrations, colour photographs ; 28 cm

Includes bibliographical references and index

Part one. Introduction --
Part two. The consumer as an individual --
Part three. Consumers in their social and cultural settings --
Part four. The consumer's decision-making process and ethical dimensions.

ISBN: 9780137006700

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

Dewey Class. No.: 658.8342

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