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BRAND NOW : HOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD / NICK WESTERGAARD with Illustrations by the Author

By: Contributor(s): Series: Forgotten WomenPublisher: New York, NY : AMACOM, 2018Copyright date: ©2018Description: xx, 204 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780814439227
Other title:
  • Leaders
Subject(s): DDC classification:
  • 658.827 23
Contents:
Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources.
Summary: With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Perpustakaan Alor Setar RFIDP Pinjaman Dewasa 658.827 WES (Browse shelf(Opens below)) Checked out 09/03/2023 A01620113
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 658.827 WES (Browse shelf(Opens below)) Available A01620114
Book Perpustakaan Kulim Pinjaman Dewasa 658.827 WES (Browse shelf(Opens below)) Available A01620115

Includes bibliographical references and index.

Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources.

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding.

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