BRAND NOW : (Record no. 175063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01979nam a22003011i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191124152448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191124t20182018nyua j 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814439227 |
| Qualifying information | hardback |
| Terms of availability | RM 91.90 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPAK |
| Language of cataloging | eng |
| Transcribing agency | PPAK |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
| Feature heading | WES |
| Feature heading | G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westergaard, Nick |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | BRAND NOW : |
| Remainder of title | HOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD / |
| Statement of responsibility, etc. | NICK WESTERGAARD with Illustrations by the Author |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Leaders |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | AMACOM, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018 |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 204 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Catlow, Nikalas, |
| Dates associated with a name | 1975- |
| Relator term | illustrator. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Forgotten Women |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Alor Setar | Pinjaman Dewasa | 08/12/2019 | 2 | 658.827 WES | A01620113 | 09/03/2023 | 16/02/2023 | 16/02/2023 | Book | |||
| Perpustakaan Awam Sungai Petani | Pinjaman Dewasa | 08/12/2019 | 658.827 WES | A01620114 | 08/12/2019 | Book | ||||||
| Perpustakaan Kulim | Pinjaman Dewasa | 08/12/2019 | 5 | 658.827 WES | A01620115 | 18/02/2024 | 14/02/2024 | Book | 2 |