Unmarketing : (Record no. 141737)

MARC details
000 -LEADER
fixed length control field 00866nam a2200277 i 4500
001 - CONTROL NUMBER
control field C2-0345240
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728145839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180205s2017 njuo|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119335009
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Feature heading STR
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stratten, Scott,
Relator term author
245 10 - TITLE STATEMENT
Title Unmarketing :
Remainder of title stop marketing, start engaging everything has changed and nothing is different
250 ## - EDITION STATEMENT
Edition statement second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc. ,
Date of production, publication, distribution, manufacture, or copyright notice 2017
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 290 pages :
Other physical details photographs, illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing. ; Viral marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 12/02/2018 658.802 STR A01565461 09/05/2018 Book
    Perpustakaan Jitra Pinjaman Dewasa 12/02/2018 658.802 STR A01565462 09/05/2018 Book