Unmarketing : stop marketing, start engaging everything has changed and nothing is different
- second edition
- xiv, 290 pages : photographs, illustrations ; 23 cm
Includes index
9781119335009
Relationship marketing. ; Viral marketing.
658.802
Unmarketing :
APA
Stratten S., . (2017). Unmarketing: stop marketing, start engaging everything has changed and nothing is different. New Jersey: John Wiley & Sons, Inc.
Chicago
Stratten Scott, . 2017. Unmarketing: stop marketing, start engaging everything has changed and nothing is different. New Jersey: John Wiley & Sons, Inc.
Harvard
Stratten S., . (2017). Unmarketing: stop marketing, start engaging everything has changed and nothing is different. New Jersey: John Wiley & Sons, Inc.
MLA
Stratten Scott, . Unmarketing: stop marketing, start engaging everything has changed and nothing is different. New Jersey: John Wiley & Sons, Inc. 2017.
