000 00742nam a2200241 i 4500
001 C2-0288300
003 PPAK
005 20180728021432.0
008 080429s2008 njua|||| ||||| | eng d
020 _a9780132345163
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.83
_223
090 0 0 _a658.83
_bSAY
_dR
100 1 _aSayre, Shay,
_eauthor
245 1 0 _aEntertainment marketing & communication :
_bselling branded performance, people and places
264 1 _aNew Jersey :
_bPearson Education ,
_c2008
300 _axxii, 489 pages :
_billustrations ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 1 0 _aMarketing research - Methodology.
942 _ddc
_cB
999 _c93928
_d93928