000 00740nam a2200241 i 4500
001 C2-0256168
003 PPAK
005 20180727223634.0
008 040705s2004 nyu |||| ||||| | eng d
020 _a0071418601
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.832082
_223
090 0 0 _a658.832082
_bKAN
_dG
100 1 _aKanner, Bernice,
_eauthor
245 1 0 _aPocketbook power :
_bhow to reach the hearts and minds of today's most coveted consumers-women
264 1 _aNew York :
_bMcGraw-Hill ,
_c2004
300 _ax, 211 pages ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 1 0 _aWomen consumers ; Consumer behavior ; Marketing
942 _ddc
_cB
999 _c68402
_d68402