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008 010822s2000 caua|||| ||||| | eng d
020 _a0072124490
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.84
_223
090 0 0 _a658.84
_bMOO
_dR
100 1 _aMoon, Michael,
_eauthor
245 1 0 _aFirebrands :
_bbuilding brand loyalty in the internet age
264 1 _aBerkeley :
_bMcGraw-Hill ,
_c2000
300 _axviii, 317 pages :
_billustrations ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 1 0 _aInternet marketing ; Brand loyalty
700 _eauthor
942 _ddc
_cB
999 _c51150
_d51150