000 00704nam a2200253 i 4500
001 C2-0167186
003 PPAK
005 20210705095337.0
008 980705s1983 ilua|||| ||||| | eng d
020 _a0256026467
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a659.1
_223
090 0 0 _a659.1
_bDIR
_dR
100 1 _aDirksen, Charles J.,
_eauthor
245 1 0 _aAdvertising :
_bprinciples and management cases
250 _a16th. ed.
264 1 _aIllinois :
_bRichard D. Irwin ,
_c1983
300 _axiv, 626 pages :
_billustrations ;
_c25 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 1 0 _aAdvertising.
942 _cB
_2ddc
999 _c49347
_d49347