000			02023nam a2200325 i 4500
003			OSt
005			20260405112943.0
008			260405t20242024nyuao erb 001 0 eng
020			_a9781266873492 _cRM 159.00 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a302.23
090	0	0	_a302.23 _bBAR _dR
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to Mass Communication : _bMEDIA LITERACY AND CULTURE / _cStanley J. Baran.
250			_a2024 RELEASE
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c2024
264		4	_c©2024
300			_axxv, 389 pages : _bcolour illustrations, colour photographs ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aThis International Students Edition is for use outside of the U.S.
504			_aIncludes bibliographical references and index.
505	0		_aMass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
520			_a"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- _cProvided by publisher.
650	1	0	_aMass media.
650	2	0	_aMass media and culture.
650	2	0	_aMedia literacy.
942			_2ddc _cB
999			_c203674 _d203674