000			02676nam a2200289 i 4500
003			OSt
005			20260118115912.0
008			260118s2023 mau erb 001 0 eng d
020			_a9781647825676 _cRM 141.00 _qhardback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a338.190688
090	0	0	_a338.190688 _bGAN _dG
100	1		_aGanzler, Maisie, _eauthor.
245	1	0	_aYOU CAN'T MARKET MANURE AT LUNCH TIME : _bAND OTHER LESSONS FROM THE FOOD INDUSTRY FOR CREATING A MORE SUSTAINABLE COMPANY / _cMAISIE GANZLER
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2023]
300			_ax, 252 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505			_tIntroduction -- _tHow to pick your battles -- _tHow to make sustainability your mission (literally) -- _tHow to make meaningful change -- _tHow to fix it when you fall short -- _tHow to tell your story -- _tConclusion.
520			_a"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"-- _cProvided by publisher
650	1	0	_aFarm produce _xMarketing
650	2	0	_aFood industry and trade
650	2	0	_aSustainable development
942			_2ddc _cB
999			_c202759 _d202759