000 02670nam a2200325 i 4500
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020 _a9780593070109
_cRM 110.00
_qpaperback
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _223
_a658.40714
090 0 0 _a658.40714
_bCAT
_dG
100 1 _aCatmull, Edwin E.,
_eauthor.
245 1 0 _aCREATIVITY, INC. :
_bOVERCOMING THE UNSEEN FORCES THAT STAND IN THE WAY OF TRUE INSPIRATION /
_cED CATMULL with Amy Wallace
250 _aThe Expanded Edition
264 1 _aLondon :
_bBantam an imprint of Transworld Publishers,
_c2023
264 4 _c©2014
300 _axxii, 482 pages, 8 unnumbered pages of plates :
_billustrations (chiefly color) ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
505 _tIntroduction: Lost and found --
_tAnimated --
_tPixar is born --
_tA defining goa --
_tEstablishing Pixar's identity --
_tHonesty and candor --
_tFear and failure --
_tThe hungry beast and the ugly baby --
_tChange and randomness --
_tThe hidden --
_tBroadening our view --
_tThe unmade future --
_tA new challenge --
_tNotes day --
_tAfterword: The Steve we knew --
_tStarting points: Thoughts for managing a creative culture.
520 _aAs a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph. D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired -- and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios -- into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born
650 1 0 _aCreative ability in business
650 2 0 _aCorporate culture
650 2 0 _aOrganizational effectiveness
700 1 _aWallace, Amy,
_d1962-
_eauthor.
942 _2ddc
_cB
999 _c201389
_d201389