| 000 | 02388nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231019105509.0 | ||
| 008 | 231003s2022 mauaod e 001 0 eng d | ||
| 020 |
_a9781633698680 _cRM197.40 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_223 _a650.1 |
| 090 | 0 | 0 |
_a650.1 _bYAT _dR |
| 100 | 1 |
_aYates, Linda K., _eauthor. |
|
| 245 | 1 | 0 |
_aThe Unicorn Within : _bHow Companies Can Create Game-Changing Ventures at Startup Speed / _cLinda K. Yates |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c2022 |
|
| 300 |
_a321 pages : _bcolour illustrations ; _c19 x 24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aInclude index : page 307-314 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aImagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within. | ||
| 650 | 1 | 0 |
_aSuccess in business _xHandbooks, manuals, etc. |
| 650 | 2 | 0 |
_aBusiness enterprises _xHandbooks, manuals, etc. |
| 650 | 2 | 0 |
_aEntrepreneurship _xHandbooks, manuals, etc |
| 655 | 7 | _aHandbooks and manuals | |
| 942 |
_2ddc _cB |
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| 999 |
_c193247 _d193247 |
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