000 02388nam a2200301 i 4500
003 OSt
005 20231019105509.0
008 231003s2022 mauaod e 001 0 eng d
020 _a9781633698680
_cRM197.40
_qpaperback
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _223
_a650.1
090 0 0 _a650.1
_bYAT
_dR
100 1 _aYates, Linda K.,
_eauthor.
245 1 0 _aThe Unicorn Within :
_bHow Companies Can Create Game-Changing Ventures at Startup Speed /
_cLinda K. Yates
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c2022
300 _a321 pages :
_bcolour illustrations ;
_c19 x 24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aInclude index : page 307-314
504 _aIncludes bibliographical references and index.
520 _aImagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.
650 1 0 _aSuccess in business
_xHandbooks, manuals, etc.
650 2 0 _aBusiness enterprises
_xHandbooks, manuals, etc.
650 2 0 _aEntrepreneurship
_xHandbooks, manuals, etc
655 7 _aHandbooks and manuals
942 _2ddc
_cB
999 _c193247
_d193247