| 000 | 01639nam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210328102510.0 | ||
| 008 | 210328t20092009cau e 001 0 eng d | ||
| 020 |
_a9781582437248 _cRM66.90 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erd |
||
| 082 | 0 | 4 |
_223 _a306.34 |
| 090 | 0 | 0 |
_a306.34 _bORE _dG |
| 100 |
_aO'Reilly, Terry, _d1959- _eauthor. |
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| 245 | 1 | 0 |
_aTHE AGE OF PERSUASION : _bHOW MARKETING ATE OUR CULTURE / _cTERRY O'REILLY & MIKE TENNANT |
| 264 | 1 |
_aBerkeley, California : _bCounterpoint ; _c2009 |
|
| 264 | 4 | _c©2009 | |
| 300 |
_axxvii, 324 pages : _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical pages : 301-303 | ||
| 505 |
_tClutter --
_tBreaking the contract -- _tThe rise and fall and rise of branded entertainment -- _tPersuading yoots -- _tThe youtube revolution -- _tGuerrillas in our midst -- _tthe lesson of Clark Gable's undershirt -- _tThe language of persuasion -- _tA sense of persuasion -- _tThe human face of persuasion -- _tThe long and short of it -- _tThe wall of cynicism. |
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| 520 | _aTerry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all. | ||
| 650 | 1 | 0 |
_aAdvertising _vSocial aspects |
| 650 | 2 | 0 |
_aMarketing _vSocial aspects |
| 650 | _aMass media and culture | ||
| 700 | 1 |
_aTennant, Mike _eauthor. |
|
| 942 |
_2ddc _cB |
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| 999 |
_c182988 _d182988 |
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