| 000 | 01023nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210131152841.0 | ||
| 008 | 210131t20212021nyuad gr 001 0 eng d | ||
| 020 |
_a9781260575781 _cRM111.00 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_223 _a658.83 |
| 090 | 0 | 0 |
_a658.83 _bHAI _dR |
| 100 | 1 |
_aHair, Joseph F., Jr., _d1944- _eauthor. |
|
| 245 | 1 | 0 |
_aEssentials of Marketing Research / _cJoseph F. Hair Jr. University of South Alabama, David J. Ortinau University of South Florida, Dana E. Harrison East Tennessee State University |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education ; _c[2021] |
|
| 264 | 4 | _c©2021 | |
| 300 |
_axx, 428 pages : _bcolour illustrations, charts ; _c25 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 650 | 1 | 0 | _aMarketing research |
| 700 | 1 |
_aOrtinau, David J., _eauthor. |
|
| 700 | 1 |
_aHarrison, Dana E., _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c181667 _d181667 |
||