000 02219nam a22003137a 4500
003 OSt
005 20201215125914.0
008 201206t20202020qeaa|||gr|||| 000 0 eng d
020 _a9780730383642
_cRM 103.00
_qpaperback
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _223
_a658.4063
090 0 0 _a658.4063
_bBAI
_dG
100 1 _aBaird, Nathan,
_eauthor.
245 1 0 _aINNOVATOR'S PLAYBOOK :
_bHOW TO CREATE GREAT PRODUCTS, SERVICES & EXPERIENCES THAT YOUR CUSTOMERS WILL LOVE ! /
_cNATHAN BAIRD.
264 1 _aMilton, Qld :
_bJohn Wiley & Sons Australia, Ltd,
_c2020.
300 _axxx, 207 pages :
_billustrations ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
505 0 _aMy journey of discovery to innovation flow -- What's all this noise about design? -- Get started -- Discover -- Distill insights -- Ideate: incubate & create -- Ideate: idea generation workshops -- Experiment: desirability -- Experiment: feasibility and viability.
520 _aInnovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way. In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages ... Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
650 0 _aCreative ability in business.
650 0 _aEntrepreneurship.
650 7 _aCreative ability in business.
650 7 _aEntrepreneurship.
650 7 _aTechnological innovations.
942 _2ddc
_cB
999 _c180385
_d180385