000 01417nam a2200349 i 4500
001 vtls000702347
003 PNM
005 20200811125737.0
008 130208s2012 maua e 001 0 eng d
020 _a9781422143292
_qhardback
039 9 _a201308190823
_bizzati
_c201302130743
_dmanoriah
040 _aPNM
_beng
_cPNM
_dPPAK
_erda
082 0 4 _a658.4
_223
090 0 0 _a658.4
_bMCC
_dG
100 1 _aMcCracken, Grant David,
_d1951-
_eauthor.
245 1 0 _aCulturematic :
_bHow Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCon Memes Will Help You Create and Execute Breakthrough Ideas /
_cGRANT McCRACKEN
264 1 _aBoston, MA :
_bHarvard Business Review Press,
_c2012
300 _a291 pages :
_billustrations ;
_c22 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references pages : ([237]-267) and index
650 1 0 _aManagement
_xSocial aspects
650 2 0 _aPopular culture
_xEconomic aspects
650 2 0 _aTechnological innovations
650 2 0 _aCreative thinking
650 2 0 _aNew products
650 2 0 _aDiffusion of innovations
942 _2ddc
_cB
949 _63000006615
_a658.4 MACC KHM
_e2136498
949 _61000852556
_a658.4 MACC D
_e2080699
999 _c178586
_d178585