| 000 | 01437nam a2200313 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200806153901.0 | ||
| 008 | 200615t20172017ne a e |||| 000 0beng d | ||
| 020 |
_a9789063694739 _qpaperback |
||
| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_223 _a658.812 |
| 090 | 0 | 0 |
_a658.812 _bJAN _dLCK |
| 100 | 1 |
_aJansen, Stefanie, _eauthor. |
|
| 245 | 1 | 0 |
_aTHE 7 PRINCIPLES OF COMPLETE CO-CREATION / _cStefanie Jansen, Maarten Pieters |
| 246 | 3 | 3 | _aSeven principles to complete co-creation |
| 264 | 1 |
_aAmsterdam : _bBIS Publisher, _c2017 |
|
| 264 | 4 | _c©2017 | |
| 300 |
_a208 pages : _bcolour illustrations ; _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 520 | _aThis book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher) | ||
| 650 | 1 | 0 |
_aCustomer relations _vManagement |
| 650 | 2 | 0 | _aRelationship marketing |
| 650 | 2 | 0 | _aProduct management |
| 650 | 2 | 0 | _aCommunication in management |
| 700 | 1 |
_aPieters, Maarten, _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c177629 _d177629 |
||