000			01758nam a2200325 i 4500
005			20200805171124.0
008			160316t20182018nyua gr 001 0 eng
020			_a9781101980330 _qpaperback
040			_aPPAK _beng _cPPAK _erda
042			_apcc
082	0	4	_a306.3 _223
090	0	0	_a306.3 _bTHO _dLCK
100	1		_aThompson, Derek, _eauthor. _d1986-
245	1	0	_aHIT MAKERS : _bHow to Succeed in an Age of Distraction / _cDEREK THOMPSON.
246	3		_aHow to succeed in an age of distraction.
264		1	_aNew York : _bPenguin Books _c2018.
264		4	_c©2018
300			_axix, 344 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 311-334) and index.
520			_aIn his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Hit Makers takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first - people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular, and what it takes -in an age of distraction - to make a hit.
650		0	_aConsumers.
650		0	_aPopularity _xSocial aspects.
650		0	_aMarketing _xSocial aspects.
650		0	_aPopular culture _xSocial aspects.
650		0	_aProduct management.
942			_2ddc _cB
999			_c177399 _d177399