000			01979nam a22003011i 4500
999			_c175063 _d175063
005			20191124152448.0
008			191124t20182018nyua j 001 0 eng d
020			_a9780814439227 _qhardback _cRM 91.90
040			_aPPAK _beng _cPPAK _erda
082	0	4	_a658.827 _223
090	0	0	_a658.827 _bWES _dG
100	1		_aWestergaard, Nick _eauthor.
245	1	0	_aBRAND NOW : _bHOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD / _cNICK WESTERGAARD with Illustrations by the Author
246	3	0	_aLeaders
264		1	_aNew York, NY : _bAMACOM, _c2018
264		4	_c©2018
300			_axx, 204 pages : _billustrations ; _c22 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aPt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources.
520			_aWith the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding.
650	1	0	_aBranding (Marketing)
700	1		_aCatlow, Nikalas, _d1975- _eillustrator.
830		0	_aForgotten Women
942			_2ddc _cB