000 00686nam a2200253 i 4500
001 C2-0184533
003 PPAK
005 20180728095553.0
008 981105s1982 nyu |||| ||||| | eng d
020 _a007048922X
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.8
_2 23
090 0 0 _a658.8
_bGUI
_dG
100 1 _aGuiltinan, Joseph P,
_eauthor
245 1 0 _aReadings in marketing strategies and programs
264 1 _aNew York :
_bMcGraw-Hill ,
_c1982
300 _axii, 591 pages ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
650 1 0 _aMarketing management
700 _eauthor
942 _ddc
_cB
999 _c156162
_d156162