000 00788nam a2200265 i 4500
001 C2-0340632
003 PPAK
005 20180728142516.0
008 170205s2017 nyu |||| ||||| | eng d
020 _a9781259834714
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.8
_223
090 0 0 _a658.8
_bBAR
_dG
100 1 _aBarta, Thomas,
_eauthor
245 1 4 _aThe 12 powers of a marketing leader :
_bhow to succeed by building customer and company value
264 1 _aNew York :
_bMcGraw-Hill ,
_c2017
300 _avii, 228 pages ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
650 1 0 _aMarketing. ; Customer relations. ; Leadership.
700 _eauthor
942 _ddc
_cB
999 _c137774
_d137774