| 000 | 01034nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | C2-0335478 | ||
| 003 | PPAK | ||
| 005 | 20180728134902.0 | ||
| 008 | 160112s2015 njua|||| ||||| | eng d | ||
| 020 | _a9781118981146 | ||
| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_a658.827 _223 |
| 090 | 0 | 0 |
_a658.827 _bBRI _dLCK |
| 100 | 1 |
_aBritton, Matt, _eauthor |
|
| 245 | 1 | 0 |
_aYouthnation : _bbuilding remarkable brands in a youth-driven culture |
| 264 | 1 |
_aHoboken : _bWiley , _c2015 |
|
| 300 |
_axxv, 292 pages : _billustrations ; _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 |
_aIncludes indexes520 \\ _aYouth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows |
||
| 650 | 1 | 0 | _aYoung adult consumers. ; Marketing. ; Advertising. ; Young adults - Conduct of life. |
| 942 |
_ddc _cB |
||
| 999 |
_c133648 _d133648 |
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