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Yovovich B., . (1995). New marketing imperatives: innovative strategies for today's marketing challenges. New Jersey: Prentice Hall.
Yovovich B.G, . 1995. New marketing imperatives: innovative strategies for today's marketing challenges. New Jersey: Prentice Hall.
Yovovich B.G, . New marketing imperatives: innovative strategies for today's marketing challenges. New Jersey: Prentice Hall. 1995.