超级符号原理 : 横扫中国17年的传奇品牌理论

Chaoji Fuhao Yuanli : Hengsao Zhongguo 17 nian de Chuangi Pinpai Lilun / Hua Shan, Hua Nan.

Hua, Shan [author.]

Contributor(s):

Hua, Nan [author.]

Publisher: Shanghai, China: Wen Hui Publishing House, 2019Description: 185 pages : color photographs and illustration ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9787549627691

Other title:

Translation of: Super Symbol Principle : The Legendary Brand Theory Sweeping China for 17 Years

Subject(s):

DDC classification:

23 658.8342

Summary: The book is divided into four parts: "cultural matrix", "reason for purchase", "super symbol" and "shelf thinking". The specific content includes: human life is a huge cultural matrix, cultural matrix embodied in the form of rituals and symbols, and brand parasitic fourfold The realm and the reason for purchase must express the value of the variety, the essence of packaging is to amplify the reason for purchase, the key to occupying the cultural matrix is to occupy the symbol, the super symbol is an intellectual property, the super symbol is the starting and ending point of work, the shelf is the communication between the product and the buyer The medium, using a very simplified shelf thinking model to help us think, etc.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Perpustakaan Alor Setar	RFIDTI	Pinjaman Dewasa	658.8342 HUA (Browse shelf(Opens below))	Available	A01646360
Book	Perpustakaan Awam Sungai Petani		Pinjaman Dewasa	658.8342 HUA (Browse shelf(Opens below))	Available	A01646361

The book is divided into four parts: "cultural matrix", "reason for purchase", "super symbol" and "shelf thinking". The specific content includes: human life is a huge cultural matrix, cultural matrix embodied in the form of rituals and symbols, and brand parasitic fourfold The realm and the reason for purchase must express the value of the variety, the essence of packaging is to amplify the reason for purchase, the key to occupying the cultural matrix is to occupy the symbol, the super symbol is an intellectual property, the super symbol is the starting and ending point of work, the shelf is the communication between the product and the buyer The medium, using a very simplified shelf thinking model to help us think, etc.