Includes bibliographic references and index.

"Over the two centuries of the financial markets, the combined power of data analysis and financial science has revealed several naked truths about investing. This book will bring you on a journey to discover those truths and how to use them to successfully and simply invest. It will reveal why conventional investing methods fail and yet remain popular. It explore some of the greatest therories of modern finance backed by decades of empirical research - which have also revealed the specific factors that drive investment returns. It will show how these can be optimised in a portfolio for the nest possible return at a given level of risk. It will examine how to respond to market scenarios, the dangers of human instinct and the problems with alternative investments like crytocurrencies and property. Finally, this book will discuss how to effectively integrate all these insights into a portfolio to realistically achieve your financial goals. This book ultimately hope to reveal that investing - and succeeding at it - is nowhere near as complicated or expensive as the financial industry may want you to believe. You don;t need to be rich, fearlessly reckless or a seasoned investor with multiple degrees in finance. All you need are three simple things: discipline, commitment and the ability to wait." -- Introduction