Previously published by Viking Canada under title: Is Gwyneth Paltrow wrong about everything?: when celebrity culture and science clash.

Includes bibliographical references (pages 320-374) and index.

"Over the past few decades, celebrity culture's grip on our society has tightened. For Timothy Caulfield, a health science expert, this trend has had a measurable influence on individual life choices and health care decisions. In typical Caulfield manner, it isn't enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our indivudal health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue-cover to cover-of People magazine, for an entire year. In this fun, factual book, Caulfield separates sense from nonsense and provides usable and evidence-informed advice about what actually works and what is a waste of money and time"-- From publisher's website.