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entrepreneurship : THE ART, SCIENCE, AND PROCESS FOR SUCCESS / Charles E. Bamford ; Garry D. Bruton

By: Contributor(s): Publisher: New York, NY: McGraw-Hill Education, ©2019Edition: Third EditionDescription: xxiv, 337 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260085365
Subject(s): DDC classification:
  • 23 658.11
Summary: Entrepreneurship: The Art, Science, and Process for Success , emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
Book Perpustakaan Alor Setar RFIDTI American Corner LCK 658.11 BAM (Browse shelf(Opens below)) H042064 Available A00739064

Includes index.

Entrepreneurship: The Art, Science, and Process for Success , emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

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