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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / KENNETH E. CLOW, DONALD BAACK

By: Contributor(s): Publisher: Boston ; Essex, England : Pearson Education Limited, 2012Edition: GLOBAL EDITION; FIFTH EDITIONDescription: 463 pages : colour photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273753285
Subject(s): DDC classification:
  • 23 659.1
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
Book Perpustakaan Alor Setar Pinjaman Dewasa 659.1 CLO (Browse shelf(Opens below)) Available A00748750
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 659.1 CLO (Browse shelf(Opens below)) H031966 Available A00878966

Includes bibliographical references and index.

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