Malhotra, Naresh K.,  <br/><br/>
Marketing research :   an applied approach 

 - xxiii, 753 pages ;   27 cm 
<br/><br/> 1 CD-ROM 
<br/><br/><label>ISBN: </label>0273695304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83