TY  - BOOK
AU  - Sayre,Shay
TI  - Entertainment marketing & communication : : selling branded performance, people and places
SN  - 9780132345163
U1  - 658.83 23
PY  - 2008///
CY  - New Jersey : 
PB  - Pearson Education , 
KW  - Marketing research - Methodology
ER  -