Sayre, Shay,  <br/><br/>
Entertainment marketing & communication :   selling branded performance, people and places 

 - xxii, 489 pages :   illustrations ;   23 cm 
<br/><br/><label>ISBN: </label>9780132345163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research - Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83