Luntz, Frank.,  <br/><br/>
Words that work :   it's not what you say, it's what people hear 

 - viii, 324 pages ;   23 cm 
<br/><br/><label>ISBN: </label>9781401303082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language - United States - Rhetoric.
<br/><br/><label>Dewey Class. No.: </label>808.042