TY  - BOOK
AU  - Kelly,Francis J.
AU  - 
TI  - The Breakaway brand : : how great brands stand out
SN  - 0072262370
U1  - 658.827 23
PY  - 2005///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Brand name products - Marketing
ER  -