TY  - BOOK
AU  - Peter,J.Paul
AU  - 
TI  - A preface to : : marketing management
SN  - 0072466588
U1  - 658.8 23
PY  - 2003///
CY  - Boston, Massachusetts : 
PB  - McGraw-Hill , 
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -