Farese, Lois Schneider.,  <br/><br/>
Marketing essential 

 - xxviii, 772 pages :   illustrations ( some colour ) ;   28 cm 
<br/><br/><label>ISBN: </label>0078303974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8