Kim, W. Chan,  <br/><br/>
Blue ocean strategy :   who to create uncontested market space and make the competition irrelevant 

 - xv, 240 pages ;   24 cm 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.802