TY  - BOOK
AU  - Littler,Dale
TI  - Blackwell encyclopedia of management : : marketing
T2  - Blackwell encyclopedia of management
SN  - 1405102543
U1  - 658.003 23
PY  - 2005///
CY  - Cambridge, Massachusetts : 
PB  - Blackwell Publishing , 
KW  - Marketing - Dictionaries
N1  - Vol. IX ; Includes bibliographical references and index
ER  -