TY  - BOOK
AU  - Trout,Jack
TI  - Trout on strategy : : capturing mindshare, conquering markets
SN  - 0071437940
U1  - 658.4012 23
PY  - 2004///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Marketing - Management ; Strategic planning ; Success in business
ER  -