TY  - BOOK
AU  - Prahalad,C.K.
AU  - 
TI  - The future of competition : : co-creating unique value with customers
SN  - 1578519535
U1  - 658.4 23
CY  - Boston, Massachusetts : 
PB  - Harvard Business School Press
KW  - Competition ; Customer relations ; Customer services
ER  -