TY - BOOK AU - DeSena,James A. TI - The ten immutable laws of power selling : : the key to winning sales, wowing customers, and driving your profits through the roof SN - 0071416617 U1 - 658.85 23 PY - 2004/// CY - New York : PB - McGraw-Hill , KW - Selling N1 - Includes bibliographical references and index ER -