TY  - BOOK
AU  - Gregory,James R.
TI  - The best of branding : : best practices in corporate branding
SN  - 0071403299
U1  - 658.827 23
PY  - 2004///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Brand name products - Management - Case studies ; Brand name products - Marketing
N1  - Includes index
ER  -