Gregory, James R.,  <br/><br/>
The best of branding :   best practices in corporate branding 

 - xvi, 224 pages :   illustrations ;   24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071403299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management - Case studies ; Brand name products - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827