TY  - BOOK
AU  - Kanner,Bernice
TI  - Pocketbook power : : how to reach the hearts and minds of today's most coveted consumers-women
SN  - 0071418601
U1  - 658.832082 23
PY  - 2004///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Women consumers ; Consumer behavior ; Marketing
ER  -